Yes, such personalized emails use what we refer to as "Custom Fields". Custom fields can be created from the Contact List menu and users will be able to enter in data when they subscribe.
Once you've created your Custom fields, create (or edit) your subscription form and select the Custom fields you'd like to display. Once you've added the subscription form to your website, users will be prompted to enter in the relevant information when subscribing to your contact list.
To insert a custom field into your newsletter or autoresponder, click on the "Insert Custom Field" link underneath the WYSIWYG editor (HTML emails) or Text editor (Text Emails.) A popup window will appear asking you to select the Custom Field you would like to insert.
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