5 Steps to Improve Your Email Subject Lines

What’s it take to create the perfect subject line? My first response is usually a copywriter. Not just for the single line of poetry that is the subject line—but how it connects to your campaign and reveals the content. If writing your subject line is the last step you undertake before sending your email, that’s …
Read Full Article

7 Common Mistakes of Email Marketing

With the holiday season here, email has been on my mind. And many folks just starting out ask about pitfalls to avoid for their email marketing and communications campaigns. So here we go: seven surefire ways you’ll be emailing directly to a trash can or spam filter. These are common mistakes in email marketing. They …
Read Full Article